Closed Beta — Founding Phase
Aiming to close late 2026 · After that: monthly membership only · No lifetime access  ·  No Founder badge  ·  No numbered membership  ·  No founding pricing
Join us as a
— highlights your path as you scroll
Local Trading & Producers

Sell what you make.
Keep what you earn. What this community generates, this community keeps.

Every major marketplace takes 15–30% of every sale. They decide whether your listing gets seen. They own the relationship with your customers. ETC gives you 0% fees on community currency trades, trust-based discovery through a real community, and a marketplace where your reputation — not their algorithm — determines your success. Built to carry its own weight, and yours.

0%
Platform fees on Unity Pounds and LETS trades
£0
Advertising needed to reach local buyers
10+
Payment methods including community currencies
Tom's Farm · Verified ✓
Weekly Veg Box
Seasonal · Local · 0% fee in UP
15 UP Waitlist: 12
47 completed trades 3 vouches
What the current platforms do to local producers

The middleman takes
everything.

The platforms that connect local producers to buyers were not built to help communities thrive. They were built to extract value from every transaction between them.

💸

15–30% of every sale goes to the platform

What's happening right nowEtsy, eBay, Amazon, Vinted — every sale loses a significant percentage to the platform. A farmer selling £200 of produce a week loses £40–60 before they've paid for packaging or transport.
On ETC0% platform fees on Unity Pounds and LETS credit trades. A £200 weekly trade keeps £200 in the community. After 12 months, that gap is significant. This is what genuine community looks like: generating something real, putting it back in, and letting it grow.
🤖

An algorithm decides whether your listing gets seen

What's happening right nowYour listing competes with thousands of identical ones. The algorithm decides whether you appear on page one or page forty. You can pay to appear higher — funding the platform that's already taking your fees.
On ETCBuyers find you through the community map and personal recommendation. Your trust level and trade history are your reputation — not an opaque algorithm that changes without warning.
👤

The platform owns the relationship with your customers

What's happening right nowYour customers' contact details belong to the platform. If the platform bans you, changes its fees, or shuts down, you lose every customer relationship you've built.
On ETCYour buyers are community members. You can message them directly, build a real relationship, and take that relationship anywhere you choose. Your community connections belong to you.
🏘️

Local trade has no local identity

What's happening right nowA buyer on eBay has no idea your farm is three miles from their house. There is no local discovery. You compete globally for buyers who are geographically your neighbours.
On ETCYour farm appears on the community map. Nearby members find you geographically. Your Verified badge, earned through vouches and completed trades, signals trustworthiness no advertising could replicate.
How local producers use ETC

Trade locally.
Keep the value here.

From your first listing to a thriving local trade network — ETC is designed around the relationships that make local commerce work.

1

Join through a personal introduction

A local producer, neighbour, or friend invites you in. You join as a known man or woman — which means every seller you buy from is also a known, vouched community member.

2

Browse the local marketplace

Find producers, makers, and skilled tradespeople in your area. Filter by distance, category, and payment type. All sellers have been vouched by real community members.

3

Set up your single free listing

Every member gets one active marketplace listing at base. List what you make, grow, or offer. Accept Unity Pounds for 0% fees, or conventional payment for a small processing charge.

4

Build your trade reputation

Every completed trade contributes to your reputation. Vouches from community members who know your work signal trustworthiness to new buyers.

5

Earn and spend within the community

Unity Pounds earned from sales can be spent on other community members' goods and services. The value you earn stays local — it multiplies for everyone.

6

Get discovered through the map

Mark your location on the community map. Nearby buyers find you geographically. No advertising spend needed — your neighbours are your first customers.

A farmer who left the platforms behind

Tom's farm.
0% fees. Sells out every week.

Tom grows vegetables on a smallholding in the Southwest. He was losing 15–30% of every sale to online marketplace platforms — and the algorithm decided whether his listings even got seen. He had no way to build real trust with buyers.

On ETC, his farm appears on the community map. Nearby members find him geographically. His Verified badge, earned through three personal vouches and 47 completed trades, functions as social proof that no advertising could replicate.

Buyers pay in Unity Pounds. ETC charges 0% on those transactions. Tom earns UP and spends them back into the community on tools and repairs from other members. The money stays local. He sells out his veg boxes every week.

After 12 months, the savings on platform fees equalled four weeks of produce sales. I gave myself a paid holiday just by switching.
What changed
Platform fees: 15–30% → 0% on Unity Pounds trades
Savings over 12 months = 4 weeks of produce sales
Veg boxes sell out every week — waitlist managed in app
Buyers find him via map — no advertising spend
UP spent back locally — value stays in the community
Modules used
MarketplaceCommunity MapsUnity Pounds EconomyEventsMessaging
What you get

Every tool you need.
In one place.

Member features are included in both tiers. Builder features are highlighted — they come with the Founding Builder tier.

🛍️

Local Marketplace

List products, skills, and services with 0% fees on Unity Pounds and LETS trades. Trust-verified sellers only. Direct encrypted buyer-seller messaging. 1 listing free at base.

Browse free · 1 listing at base
💷

Unity Pounds & LETS Economy

Trade in community currency — 0% extraction. Earn UP from sales, spend them on tools, repairs, labour from other members. Value stays in the community.

All members · Always free
🗺️

Local Discovery via Map

Your farm or workshop appears on the community map. Buyers find you geographically. No algorithm. No advertising. Your neighbours are your first customers.

View free · List from Vouched+
🏷️

Auctions

Community auction listings for seasonal surplus and special offerings. Integrated with Unity Pounds and conventional payment. Coming soon.

Roadmap
🏠

Rental Marketplace

List equipment, vehicles, tools, or accommodation for rent within the community. Trust-verified hosts and renters. Coming soon.

Roadmap
📅

Events & Markets

Create ticketed farm events, community markets, and producer meetups. Paid or free. RSVPs and volunteer coordination built in.

Create 1 event/month free · More from Builder
💬

Direct Buyer-Seller Messaging

All marketplace enquiries through ETC's encrypted messaging. No external platforms. No email addresses exposed.

All members
📊

Seller Analytics

Track listing performance, enquiry rates, sales history, and revenue. Use data to optimise pricing, timing, and product mix.

Builder tier
Founding member access

Lock in lifetime access.
Support the build.

The founding window is currently set to close in late 2026. After that, new members pay from £4/month. Founding membership locks in access for life.

For buyers & occasional sellers
Founding Contributor
£99one-off
Buy locally. Sell occasionally. Keep the value here.
  • 🛍️
    1 active marketplace listing0% fees on Unity Pounds trades
  • 💷
    Unity Pounds & LETS walletCommunity currency always free
  • 🗺️
    Community map & local discoveryFind producers near you
  • 💬
    Direct buyer-seller messagingEncrypted, no external platforms
  • 🛡️
    Emergency beaconOne press, your community responds
Join as Founding Contributor →

+ from £4/month after launch · 14-day cooling-off

For producers & local traders
Founding Builder
£299one-off
Build your local trading business on infrastructure that charges you nothing.
  • Everything in Founding ContributorAll trading features included
  • 🛍️
    Multiple listings + featured placementSell everything you produce
  • 📅
    Events, markets & ticketingFarm events, tastings, community markets
  • 📊
    Seller analytics & CRMTrack performance and manage relationships
  • 📣
    Marketing toolsPromote within the trusted community
Join as Founding Builder →

+ from £4/month after launch · 14-day cooling-off

🤝
Refer a friend, earn £4 cash. Every man or woman you personally vouch for gets their first month free. When they subscribe from month 2, you receive a £4 cash payment. The community grows through trust — and you are rewarded for it.
You are joining a community — not just downloading an app

ETC is a Private Members Association — a community of real, vouched men and women organising together. The platform is the tool we use to do that. Your founding membership funds both: the community and the software that serves it. No outside investors. No advertisers. No data sold.

#
Numbered founding membershipYour place in the founding sequence — permanent, on your profile, forever.
🎍
Permanent Founder badgeNo future member can ever earn it. Only you — for being here at the start.
📅
Quarterly founding member eventsInvited to our quarterly events — AGM-style gatherings where direction is set and your voice counts.
🚀
Every future feature includedEverything built through to full member governance in 2028 — included. No extra charges, ever.
Join the waitlist

Find your community.
Trade with people you trust.

No commitment yet — just tell us you're interested. We'll reach out when beta access opens for your area.

You're on the list ✓

We'll be in touch when ETC opens in your area.
If you know someone who'd benefit — tell them.
Your vouch is the most valuable thing you can give them.

⚠ Use your real name. This is the name your community will know you by — once you join, your name and email are permanent identifiers and cannot be changed. False or fake names are grounds for removal from the Private Members Association.
Please do not skip this field if someone introduced you. Without a referral code: you will not benefit from the first month free offer, the man or woman who told you about ETC will not receive their £4 referral reward, and you will join at probationary trust level rather than as an introduced member. If you have lost your code, contact the man or woman who referred you or email hello@etcapp.net before submitting.
There is a lot more

Safety is one part of
everything we are building.

ETC has 23+ modules live in beta — from secure messaging and a community economy to education, governance, podcasting, video, and a community health farm. Most features have basic functionality now, with advanced capabilities added as members request and vote for them.

💬 Secure Messaging 💷 Community Economy 🛍️ Local Marketplace 🎓 Education & Courses 🗳️ Governance 🎙️ Podcasting 📹 Video + much more coming
A place to connect. A space to grow. A home you can trust. A future worth building.

See every feature — what's live, what's coming →
🏛️
You are joining a movement built to endure
Not just a platform — a Private Members Association sustained by community, built to carry its own weight, and growing through the trust of every man and woman in it.
What this means →
Your Founding Invitation

Already a member?
Find your community. Help them find theirs.

🔑 Every member has three ways to invite
·
💷 Earn up to £4 per founding member you bring in
·
📅 The founding door is aimed to close late 2026