Substack sends your writing to inboxes. YouTube puts it in front of algorithms. Podcast platforms take their cut. ETC gives you a community of vouched, real men and women who chose to be here — not because an algorithm served them your content, but because someone they trust introduced them. That is a different kind of audience entirely — and a different kind of relationship. Built on trust, not traffic.
Every major content platform gives you reach in exchange for ownership. Your audience, your income, and your visibility all depend on decisions made without you.
From your first article to a full multi-format media presence — ETC supports every format a creator needs, with the trust layer that makes your audience genuinely yours.
You join because someone you trust introduced you to a creator or community they believe in. Every member of your audience came through a real relationship — not a viral moment.
Browse articles, podcasts, videos, and courses from trusted community members. Everything you access is from someone who is vouched — not anonymous content from the open internet.
Follow creators and subscribe to their content. Paid subscriptions in Unity Pounds cost you nothing in platform fees.
Comment, discuss, and share within the community. Your engagement is visible to a creator who actually knows the men and women in their audience.
Tip creators, buy courses, and pay for premium content in Unity Pounds. Your support goes directly to the creator. 0% platform fee.
The best creators build communities around their work — groups, events, courses, and direct conversation. ETC gives creators the tools to do this within a trusted membership.
Naomi had been writing an independent investigative newsletter for three years. She had 4,000 Substack subscribers, 400 regular readers, and was paying Substack 10% of every paid subscription while competing for algorithmic visibility.
She moved her core 400 readers to ETC. Every one of them was personally invited through her existing community relationships. She lost 3,600 passive followers and gained a community where she knew every member by name.
Six months later, her paid subscription rate was 40% — compared to 8% on Substack. She launched a course on investigative journalism methods that sold out in 48 hours. The 400 brought 200 more men and women they personally vouched for.
I had 4,000 Substack subscribers and 400 who actually read every issue. I moved the 400 to ETC. I know every one of them. That is a different kind of media entirely.
Member features are included in both tiers. Builder features are highlighted — they come with the Founding Builder tier.
Publish long-form articles, essays, and newsletters to your community. Subscriber-only, paid, or free. No algorithm filtering who sees your work.
Record, publish, and distribute podcasts within the community. Subscriber-only episodes, community RSS feeds, and paid access in Unity Pounds.
Upload, publish, and share video content — a community-governed alternative to YouTube. Your channel, your audience, no algorithm, no demonetisation.
Build structured courses from your expertise. Sell in Unity Pounds for 0% fees. Issue cryptographically signed certificates.
Create ticketed events, live Q&As, and community gatherings. Your audience is already in the community.
One-way channels for content announcements and updates. Your distribution, within a trusted community.
Charge for premium content and courses in community currency. 0% platform fee.
Track content performance, subscriber growth, engagement, and revenue.
The founding window is currently set to close in late 2026. After that, new members pay from £4/month. Founding membership locks in access for life.
+ from £4/month after launch · 14-day cooling-off
+ from £4/month after launch · 14-day cooling-off
ETC is a Private Members Association — a community of real, vouched men and women organising together. The platform is the tool we use to do that. Your founding membership funds both: the community and the software that serves it. No outside investors. No advertisers. No data sold.
No commitment yet — just tell us you are interested. We will reach out when beta access opens for your area.
We will be in touch when ETC opens in your area.
If you know someone who would benefit — tell them.
Your vouch is the most valuable thing you can give them.
ETC has 23+ modules live in beta — from secure messaging and a community economy to education, governance, podcasting, video, and a community health farm. Most features have basic functionality now, with advanced capabilities added as members request and vote for them.